Choice Privileges expands Trackhouse Racing sponsorship for 2025 NASCAR season

Trackhouse Racing has confirmed an extension with its contract with sponsor Choice Privileges, and with this, brings big opportunities for members of the rewards program within the 2025 NASCAR Cup Series season. 

The sponsorship also now extends from Daniel Suarez in the No. 99 Chevrolet to Ross Chastain in the No. 1 car. 

Using points collected from being a member of Choice Privileges, fans of the sport can trade for experiences around the track, including a tour around the team transporter, a meet and greet with the drivers, and of course, access to pit road.

Speaking via a press release, team owner Justin Marks said the following on the extension:

"We couldn't be more excited to partner with Choice Privileges and to tap into its fast-growing member base.

"We look forward to welcoming Choice Privileges members to the tracks for what will no doubt be an exciting NASCAR Cup season."

During the race, fans involved will sit beside the crew chief while watching the event from the pit box and afterwards, mingle with the team as they all enjoy meals prepared by the team chef. 

"As experiences increasingly become a key driver of people's travel plans, we are committed to enhancing offerings available through Choice Privileges to give our customers unforgettable memories," Nadika Suri, Vice President Loyalty, Co-brand Credit Card and Partnerships at Choice Hotels International said.

"There's little that compares to the adrenaline rush of the pit road and the chance to meet the drivers and pit crew, which is why the Trackhouse Racing offer was so popular with customers. We're thrilled to extend this sponsorship, which perfectly aligns with many of our members' interests."

Ross Chastain, Trackhouse Racing Chevrolet

Photo by: Meg Oliphant / Getty Images

Choice Privileges will be one of the few season-long sponsors in the sport, featuring on the Trackhouse Racing cars' primary paint scheme as well as their racing suits and team clothing. NASCAR has struggled with securing long-term sponsorships, making this a strong talking point as the season began.

Speaking to Bob Pockrass of FOX Sports, Denny Hamlin outlined the difficulties in attaining "sponsorship dollars."

"I mean, it is tough out there. Sponsorship is hard to come by, and certainly, while it is such an important time in our sport to recognize that sponsorship dollars are not flowing like they used to for sure," he said. 

"Everyone has had to adjust quite a bit, and there are certain aspects that JGR has to price into their pricing as well that is probably tough. I don't know. It is part of it. Certainly, having one sponsor for 20 years, made things pretty easy and now it is all catching up. Is it concerning from my end?

"Maybe a little bit, but it is probably more concerning from JGR's standpoint."

With 60-80% of team revenue coming from sponsorship, the sport's future relies heavily on these revenue generators. For Trackhouse Racing, this is a big step in retaining their financial security.